GREAT LEADERS NEVER WALK ALONE
THE STRATEGY IS THE EASY BIT.
GOING ALL-IN AND STAYING FOCUSED AMIDST THE NOISE, THE OVERHELM, AND THE DISTRACTIONS IS HARD.
Yes,
YOU CAN
A HUMAN
PROJECT
I HELP BUSINESSES AND
THOUGHT-LEADERS TO DRIVE
UNASHAMEDLY HUMAN CONNECTIONS AND VALUE TO ENSURE HUMAN RELEVANCE IN THE CENTURY OF
AI & LONGEVITY.
My
POINT
OF VIEW
RESTRICTION
IS THE FORCE
THAT LEADS YOU TO
INNOVATION AND EVOLUTION.
When there are no constraints,
complacency sets in. There can be no growth when there is nothing to push against.
SO, WHAT DO YOU THINK ABOUT
RESTRICTIONS AND DISRUPTION NOW?
100% HUMAN EMOTIONS
My
CAPABILITIES
DO YOU DROWN IN INFORMATION
WHILE STARVED FOR INSIGHT?
How I answer your biggest questions.
You're in the business of connecting products, services, platforms, and ideas to the needs of the people you serve.
I'm in the business of unearthing those needs and wants to make those connections transformational.
My work transcends geographic, business, and category boundaries because I operate at the intersection of disparate perspectives, interdependencies and human emotions.
I activate
INNOVATION
Playing it safe is the
riskiest move you can make.
If you're worried about the cost of going for it, you should see the price of staying exactly
where you are.
-
Zombi Hunter
-
Idea Validator
-
Silo Slayer
CLARITY
Beautiful brutal
clarity is your goal.
If you can't explain it simply, you don't understand it well enough. Albert Einstein
-
Change Agent
-
Futures Aalyst
-
Researcher
BRANDING
Disrupt
or bedisrupted.
Yes, businesses need to look ahead at least 10 years or risk becoming irrelevant.
-
Value Hunter
-
Brand Builder
-
Trend Forcaster
My
COMPETITIVE ADVANTAGE
Human decision-making is driven 90% by subconscious emotions and is influenced by social desirability bias. However, most Brands still rely on conscious, rationalised reactions and consumer self-reported data. This is fundamentally flawed and, at best, provides a distorted view of reality.
This approach will easily miss breakthrough ideas.
I tap into consumers' subconscious truths rather than appealing to superficial needs. In a world where the subconscious drives most decisions, understanding these hidden truths isn't just a competitive advantage; it's essential for success.
Emotion is the most powerful asset a brand can use when marketing itself. More on this topic soon.
STOP WAITING TO FEEL READY. READY IS NOT A FEELING, IT'S A DECISION
[everything passes]
Now it's your turn
INSIGHT
CONVERSATIONS ON CHANGE AND INNOVATION
In the making:
AI broke the Rules. Here's what's happening next.
Why 2026 could be the year of anti-AI marketing.
Could 2026 be the year of "100% human"?
Icon's Longevity & Wellbeing Strategy
Future Longevity Consumer, Forecast and Innovations.
Adapting to an Ageing World and Rethinking Consumption:
"Seniors are not what they used to be"
Interested in new Insight? Send me an email.
